PICAMAS
Packaging Design / Brand Identity / Motion Design
Recognition
ArtCenter College of Design Hillside Gallery Picamas is a real taste of Guatemala. A warm and loving approach to bringing savory flavors to your dining table. The vibrant new colors and graphics preserve the beauty of Guatemalan craft and roots, honoring quality selected ingredients and earthly embrace. This Rebrand was vital to restoring authentic values and visuals from Guatemala.
Brand Mission
Guatemala is the heart and soul, weaving together the ceremony of heat and belonging. Cultivating ingredients and community to satisfy the spirit of spice.
Logo Explorations
During the logo exploration process, challenges arose when finding the right typeface to represent the unique style of Guatemalan art. However, the range of explorations was necessary to avoid choosing something too European, crafty, or minimal for the brand identity.
Production
Stylized Photography
Poster Application