California ScienCenter

Brand Identity / Generative Design / Publication Design

Recognition
Indigo Design: Gold Winner in Branding for NGO & Non-Profit
Indigo Design: Silver Winner in Branding for Graphic Design

The California ScienCenter embraces zooming into the building blocks of science. Enhancing what was not known or seen before with new and exciting ways of experiencing scientific discoveries. This rebrand is targeted to reignite a passion for science with contemporary and modern design.

Logo Design

Nothing better represents CSC's hands-on environment than a hand. The abstract approach uses the circular grid found on a human hand. To correlate with the CSC exhibits, 11 lines were placed to represent each permanent exhibit. With selected sections, the logo marks represent expansion, sensory possibilities, and living qualities.

The logo mark challenged the idea of cliché scientific motifs. Explorations include the exciting possibilities of perspective, figure-ground relationships, architectural inspirations, and letterform customization.

Paired with FTK Gnarly, a typeface created by an LA-based foundry, this logo mark uniquely celebrates LA's public educational resource.

On-Site Context

Website

Print Media

A custom publication was created, maintaining the brand’s element of 5’s and expansive nature. Each page was edited to provide insightful information about CSC and provide helpful information such as a redrawn map, generative ticket QR code, and a Stamp Passport page.

Poster Design

Generative Design

Swag